Higher raw material prices have led to higher retail prices, and high-end down jackets are the best sellers

As the weather gradually turned cold, down Jacket sales entered the peak season. However, this year's down jacket market is facing the challenge of rising raw material prices, resulting in a general increase in down jacket delivery prices. According to merchants in Huangyuan Market in Yiwu, Zhejiang Province, the current prices of wages and materials have risen, resulting in an increase of 3% to 5%, while the price of each piece has also risen by more than 20 yuan, and high-end down jackets have even risen by more than 30 yuan.

However, even with the price increase, consumer demand for down jackets has not decreased. China's down jacket market is getting more and more hot. A flagship down jacket store recently launched a high-end "Peak 2.0" series of down jackets with a price tag of 14,900 yuan, up nearly 30 percent from last year's 1.0 version. The store manager said that consumers' acceptance of medium and high-end products has improved significantly this year. The manager of another down jacket brand store also said that high-end outdoor down jacket sales accounted for 25% to 26% of the overall sales of the store.

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